8 Effective Ways to Market Your Business Online Without Spending Money. As we all know, marketing our business to potential customers is a necessary part of having a successful business. The issue with traditional advertising, such as newspaper(yes they are still around), radio, and television ads, is that they can be expensive and may produce little or even no return on investment. Advertising online may be a better option. You can track the effectiveness of each advertisement. Then, you can focus your marketing strategies on the techniques that are the most profitable. Plus, there are options for online advertising that don’t cost you any money at all!