Marketing and Sales Articles

Factors That Affect On-Page and Off-Page SEO

Factors That Affect On-Page and Off-Page SEOSearch engine optimization (SEO) is a great addition to any online marketing effort. Proper implementation can lead to amazing results, with a higher search engine ranking leading to an increase in traffic (website visitors)...

Top 10 Best Practices for SEO Success

Top 10 Best Practices for SEO SuccessThere are plenty of things you can do to get higher search engine rankings, from page optimization on your website to keyword research, building backlinks, and more. Even though the search engine algorithms which determine...

Top Free Email Marketing Tools for 2022

What are the Top Free Email Marketing Tools for 2022?Using free email marketing tools gives your business a way to gain more leads, sell to existing customers, and retain more customers. Email marketing offers the greatest potential compared to other online marketing...

8 Effective Ways To Market Your Business Online Without Spending Money

8 Effective Ways to Market Your Business Online Without Spending Money As we all know, marketing our business to potential customers is a necessary part of having a successful business. The issue with traditional advertising, such as newspaper(yes they are still...

Online Marketing Terms for Beginners

Before you get into online marketing, familiarize yourself with these online marketing terms for beginners. Understanding these terms will help you monitor and understand your stats to grow and adjust your online presence.Traffic – Visitors view your website or ad...

How to Choose A Business Name: Brainstorming and Research Guide

What should I name my Business? Brainstorming and Research GuideChoosing a name is often one of the first steps in launching a new business or brand venture. It gives you a clear directive while helping future customers or investors understand what your business...

How to Pick Your Brand or Logo Colors

Pick Your Brand or Logo Colors that will Attract Your CustomersChoosing the right colors is part scientific and part aesthetic, but this doesn’t mean that the process of choosing these colors is a wishy-washy one. Don’t be color blind about this process. Colors have...

Why We Chose Our Logo and Why A Business GPS

Your Logo, Tagline, and Business Name need to communicate to your customer what you do, how you do it, and how it can help them. Below we have shared how we chose our logo and tagline. Use this to help you select and define yours.Marketing Partnership Program knows...

Brand or Business? Establish yourself as a Brand

Establish yourself as a brand, not just a profit channel and you will profit more while filling your customer’s needs. The reason I think it’s important to make this distinction of Brand VS Business is that it makes a difference in the longevity of your business. ...

7 Steps to Make your Facebook Page Professional

Being on Facebook as a professional can either help or hurt your image. This article will guide you through building or editing your Facebook profile, positioning you as a value-driven professional while succeeding at your professional goals. To follow along with...