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Guiding Principles Articles

From Chaos to Clarity: Navigating Nonprofit Board Dynamic Styles!

What are Nonprofit Board Dynamics? In the vibrant world of nonprofits, where passion meets purpose, effective governance is the compass guiding organizations toward their missions. As a seasoned business coach and advocate for thriving nonprofits, I've witnessed...

7 Reasons Why You Must Know Your Purpose

There are so many reasons why it’s important to have and know your purpose. However, most people have never considered what their purpose is. It can be challenging to establish your purpose if you seem to spend all of your energy just surviving your day-to-day life....

Turn your Passion Into Your New Business

Unleash Your Potential: Finding Your Business Passion As a business and marketing coach, I'm here to tell you that discovering your business passion is like uncovering buried treasure. Each of us possesses a unique set of skills, passions, and experiences that, when...

Online Marketing Terms for Beginners

Before you get into online marketing, familiarize yourself with these online marketing terms for beginners.  Understanding these terms will help you monitor and understand your stats to grow and adjust your online presence.Traffic – Visitors view your website or ad...

How to Choose A Business Name: Brainstorming and Research Guide

What should I name my Business?  Brainstorming and Research GuideChoosing a name is often one of the first steps in launching a new business or brand venture. It gives you a clear directive while helping future customers or investors understand what your business...

How to Pick Your Brand or Logo Colors

Pick Your Brand or Logo Colors that will Attract Your CustomersChoosing the right colors is part scientific and part aesthetic, but this doesn’t mean that the process of choosing these colors is a wishy-washy one.  Don’t be color blind about this process.  Colors have...

Why We Chose Our Logo and Why A Business GPS

Your Logo, Tagline, and Business Name need to communicate to your customer what you do, how you do it, and how it can help them.  Below we have shared how we chose our logo and tagline.  Use this to help you select and define yours.Marketing Partnership Program knows...

Brand or Business? Establish yourself as a Brand

Establish yourself as a brand, not just a profit channel and you will profit more while filling your customer’s needs.  The reason I think it’s important to make this distinction of Brand VS Business is that it makes a difference in the longevity of your business. ...

Do I need a tagline for my business? 

Do I need a tagline for my business?  The simple answer is yes. Guiding Principles for New and Existing Businesses Establishing a strong tagline is a pivotal aspect of branding that holds significant weight for both new ventures and existing businesses. In this guide,...

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